---
description: The manufacturer's suggested retail price for a new product.
resource: https://pressonify.ai/wiki/msrp
tags: []
timestamp: '2026-05-07T14:04:44.373849+00:00'
title: MSRP
type: topic
---

Manufacturer's Suggested Retail Price (MSRP) is the price that a vehicle manufacturer recommends a dealership sell a new vehicle for. It serves as a baseline for negotiations and does not include additional costs such as taxes, registration, or dealer-added options.

According to a press release published on Pressonify.ai, the MSRP remains identical for the same vehicle regardless of the state of purchase; however, the final 'drive-away' cost varies based on regional taxes and fees. This distinction highlights the difference between the sticker price and the actual out-of-pocket expenditure for the consumer.
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