Enter domain (e.g., example.com)
Analyzing AI Visibility
Fetching website
Scanning Schema.org data
Checking ADP compliance
Analyzing robots.txt
Calculating score
0
F

example.com

Understanding AI Visibility

More and more people ask ChatGPT, Claude, Perplexity and Google Gemini for answers and recommendations instead of scanning a page of links. Those assistants reply with a short list of sources, so being one of those sources is the new kind of visibility.

If AI assistants can't reach and understand your site, they can't cite it. This checker shows how your site looks to them: whether their crawlers are allowed in, whether your content is structured for extraction, and what to fix first. This is the Citation Economy, and it's already here.

Want to understand the Citation Economy and GEO strategies? Explore our in-depth guides:

What Is AI Visibility Scoring?

AI visibility scoring measures how easily AI assistants can discover, understand, and cite your content when answering user queries. Unlike traditional SEO which focuses on keyword rankings, AI visibility evaluates:

  • Structured Data Quality: Schema.org markup that helps search engines understand your content for rich results and entity recognition
  • AI-Specific Metadata: Tags that signal relevance to AI crawlers
  • AI Discovery Protocol (ADP) Compliance: Our open protocol for AI discoverability: machine-readable index files at fixed paths
  • Crawler Accessibility: Whether AI bots can access and index your content
  • Performance Metrics: Speed and accessibility that affect AI crawler behavior

Our 100-point scoring system provides instant feedback on all five categories, giving you a clear roadmap to improve your AI discoverability.

The Five-Layer Optimization Stack

The evolution of search optimization has progressed through five distinct layers, each building on the previous. Understanding this stack is crucial for modern digital visibility:

  1. SEO (Search Engine Optimization): Traditional keyword optimization for Google, Bing, and other search engines. Still relevant but no longer sufficient.
  2. AEO (Answer Engine Optimization): Optimizing for featured snippets and direct answers in search results. Focuses on question-answer formats.
  3. GEO (Generative Engine Optimization): Optimization for AI-generated search results like Google AI Overviews and AI Mode, and Microsoft Copilot.
  4. LLMO (Large Language Model Optimization): Ensuring your content is discoverable and citable by standalone LLMs like ChatGPT, Claude, and Gemini.
  5. ADP (AI Discovery Protocol): Publishing the open protocol's index files and feeds at fixed paths so a crawler can fetch an index of new content instead of crawling the whole site.

Learn more about the Five-Layer Optimization Stack and transitioning from SEO to GEO.

How Our Five Scoring Categories Work

1. Schema.org Markup (30 points): We detect and validate JSON-LD structured data on your pages. Schema types like Organization, Article, Product, FAQPage, and BreadcrumbList help search engines display rich results and recognize your entities.

2. AI Meta Tags (20 points): Specialized meta tags that signal relevance to AI crawlers, including AI-specific descriptions, author information, and content classification. These tags act as signals that your content is authoritative and citation-worthy.

3. ADP Compliance (25 points): The AI Discovery Protocol is Pressonify's open protocol for AI discoverability. We request three files: /llms.txt (10 points), /ai-discovery.json (10 points) and /knowledge-graph.json (5 points).

4. Robots.txt Policies (15 points): Many sites accidentally block AI crawlers with overly restrictive robots.txt rules. We verify that major AI bots (GPTBot, ClaudeBot, Google-Extended, PerplexityBot) can access your content. Blocking these crawlers means zero AI visibility, regardless of other optimizations.

5. Performance (10 points): AI crawlers prioritize fast, accessible sites. We measure page speed, mobile-friendliness, and accessibility.

Why AI Citations Drive Business Value

When AI assistants cite your content:

  • High-Intent Traffic: Users asking AI for recommendations are further down the funnel than typical searchers
  • Brand Authority: Being cited by ChatGPT or Perplexity positions you as a trusted source in your industry
  • Early advantage: Sites that fix AI visibility now are the ones assistants learn to cite first

See it working on a real, non-branded query in our PlantGift case study showing real-world GEO results.

Getting Started: Free Tools & Resources

Use our AI Visibility Checker to get your baseline score, then explore these resources:

For businesses that want instant AI visibility, Pressonify automatically implements all five layers of the optimization stack in every press release. Our AI-powered platform generates content with Schema.org markup, ADP compliance, AI meta tags, and optimized robots.txt policies built-in. Create your first AI-optimized press release: drafted in about a minute, live minutes after approval.

Frequently Asked Questions

What is AI visibility scoring? +
AI visibility scoring measures how easily AI assistants like ChatGPT, Claude, Perplexity, and Gemini can discover, understand, and cite your content. Our 100-point system evaluates Schema.org markup (30 pts), AI Meta Tags (20 pts), ADP Compliance (25 pts), Robots.txt policies (15 pts), and Performance (10 pts). Scores translate to letter grades: 90-100=A (excellent), 80-89=B (good), 70-79=C (average), 60-69=D (poor), below 60=F (critical issues).
Why does AI discoverability matter now? +
More people now ask AI assistants instead of search engines, and the assistants answer with a handful of cited sources. If your site isn't readable by AI crawlers and structured for extraction, it can't be one of those sources.
What is the Five-Layer Optimization Stack? +
The Five-Layer Stack represents the evolution of search optimization: SEO (Search Engine Optimization) → AEO (Answer Engine Optimization) → GEO (Generative Engine Optimization) → LLMO (Large Language Model Optimization) → ADP (AI Discovery Protocol). Each layer builds on the previous, with ADP being the cutting-edge standard for AI discoverability. Most sites are stuck at Layer 1-2, while the market has moved to Layer 4-5.
How does the AI Visibility Checker scoring work? +
We test five categories with different weights: Schema.org markup (30 points for structured data like Organization, Article, FAQPage), AI Meta Tags (20 points for AI-specific metadata), ADP Compliance (25 points for AI Discovery Protocol endpoints), Robots.txt (15 points for AI crawler policies), and Performance (10 points for speed/accessibility). Our crawler analyzes your site, validates each component, and generates a comprehensive score with specific recommendations.
What are the benefits of being cited by AI assistants? +
Being cited puts your brand inside the answer at the moment someone is researching a purchase. It builds authority (the assistant presents you as a source) and brings visitors who are already further along in their decision.
How often should I check my AI visibility score? +
Check monthly or after major site changes. AI discovery standards evolve rapidly (the AI Discovery Protocol has already iterated to v3.0), and regular monitoring ensures your site stays optimized. After implementing recommendations, retest within 24-48 hours to verify improvements. If you're actively working on AI visibility, weekly checks can help track progress. Set up a recurring calendar reminder to maintain consistent monitoring.
Can I improve my AI visibility score? +
Yes! Our tool provides specific recommendations based on your score. Common improvements include adding Schema.org markup (usually achievable in 1-2 hours with a developer), implementing AI Discovery Protocol endpoints (half-day project), optimizing robots.txt for AI crawlers (15 minutes), and adding AI-specific meta tags (30 minutes). Most sites can achieve 20-40 point improvements within a week. Sites starting below 50 often reach 80+ with comprehensive implementation.

Want Better AI Visibility?

Pressonify generates SEO-optimized press releases with Schema.org, ADP compliance, and AI meta tags built-in.

Publish your first release for €9.95