AI Visibility Checker

Understanding AI Visibility in 2025-2026

The search landscape has fundamentally shifted. Over 40% of all searches now happen through AI assistants like ChatGPT, Claude, Perplexity, and Google Gemini instead of traditional search engines. This represents a seismic change in how people discover information, products, and services online.

If your website isn't optimized for AI discovery, you're invisible to nearly half of all potential traffic. Our research shows that 96% of websites fail to get cited by AI assistants, losing billions in potential revenue and market share. This is the Citation Economy, and it's already here.

What Is AI Visibility Scoring?

AI visibility scoring measures how easily AI assistants can discover, understand, and cite your content when answering user queries. Unlike traditional SEO which focuses on keyword rankings, AI visibility evaluates:

• Structured Data Quality: Schema.org markup that helps AI understand your content context
• AI-Specific Metadata: Tags that signal relevance to AI crawlers
• AI Discovery Protocol (ADP) Compliance: The emerging standard for AI discoverability
• Crawler Accessibility: Whether AI bots can access and index your content
• Performance Metrics: Speed and accessibility that affect AI crawler behavior

Our 100-point scoring system provides instant feedback on all five categories, giving you a clear roadmap to improve your AI discoverability.

The Five-Layer Optimization Stack

The evolution of search optimization has progressed through five distinct layers, each building on the previous. Understanding this stack is crucial for modern digital visibility:

Most websites are still stuck at Layer 1 or 2, while the market has moved to Layers 4 and 5. This creates a massive opportunity for early adopters who implement the full stack. Learn more about the Five-Layer Optimization Stack and transitioning from SEO to GEO.

How Our Five Scoring Categories Work

1. Schema.org Markup (30 points): We detect and validate JSON-LD structured data on your pages. Schema types like Organization, Article, Product, FAQPage, and BreadcrumbList help AI assistants understand your content's purpose and context. Sites with comprehensive Schema.org implementation see 3-5x higher citation rates.

2. AI Meta Tags (20 points): Specialized meta tags that signal relevance to AI crawlers, including AI-specific descriptions, author information, and content classification. These tags act as signals that your content is authoritative and citation-worthy.

3. ADP Compliance (25 points): The AI Discovery Protocol is the emerging technical standard for AI discoverability. We check for required endpoints like /.well-known/ai.json, /llms.txt, /feed.json, and /ai-sitemap.xml. Sites with full ADP implementation achieve 90%+ discoverability rates.

4. Robots.txt Policies (15 points): Many sites accidentally block AI crawlers with overly restrictive robots.txt rules. We verify that major AI bots (GPTBot, Claude-Web, Google-Extended, PerplexityBot) can access your content. Blocking these crawlers means zero AI visibility, regardless of other optimizations.

5. Performance (10 points): AI crawlers prioritize fast, accessible sites. We measure page speed, mobile-friendliness, and accessibility. Sites scoring below 50 on performance often get skipped by AI crawlers during high-demand periods.

Why AI Citations Drive Business Value

When AI assistants cite your content, the benefits compound exponentially:

• High-Intent Traffic: Users asking AI for recommendations are further down the funnel than typical searchers
• Brand Authority: Being cited by ChatGPT or Perplexity positions you as a trusted source in your industry
• SEO Boost: AI citations signal quality to Google, improving traditional search rankings
• Competitive Moat: With 96% of sites failing at AI visibility, early optimization creates lasting advantage
• Future-Proof Marketing: AI search is projected to reach 70% market share by 2027

Companies implementing comprehensive AI visibility strategies report 40-60% increases in qualified leads within 90 days. This isn't experimental, it's proven. Read our PlantGift case study showing real-world GEO results.

Getting Started: Free Tools & Resources

Use our AI Visibility Checker to get your baseline score, then explore these resources:

• 7 Tactics to Get AI Citations - Actionable playbook for improving discoverability
• Why 80% of AI Companies Can't Get Cited - Common mistakes to avoid
• Dual-Track PR Strategy - Optimizing for both Google and AI simultaneously
• ADP 2.1 Implementation Guide - Technical setup for AI Discovery Protocol

For businesses that want instant AI visibility, Pressonify automatically implements all five layers of the optimization stack in every press release. Our AI-powered platform generates content with Schema.org markup, ADP compliance, AI meta tags, and optimized robots.txt policies built-in. Create your first AI-optimized press release in under 60 seconds.