What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of optimizing content specifically for inclusion in AI-generated responses. Unlike traditional SEO which focuses on search rankings, GEO focuses on being cited by AI systems like ChatGPT, Perplexity, and Google's AI Overviews.
GEO Definition
GEO optimizes for AI citation, not rankings. The goal is to be the source that AI systems quote when answering user questions.
GEO vs SEO: Key Differences
While SEO and GEO share some foundations, they differ in critical ways:
Traditional SEO
- Optimizes for search engine rankings
- Focuses on keywords and backlinks
- Success measured by position and clicks
- Content can be longer and comprehensive
GEO (Generative Engine Optimization)
- Optimizes for AI citation and inclusion
- Focuses on extractable facts and quotes
- Success measured by citation frequency
- Content must include snippet-ready zones
The most effective strategy combines both: SEO as the foundation with GEO layered on top.
GEO Strategies for Press Releases
Key strategies for optimizing press releases for generative AI:
1. Snippet-Ready Zones
Create standalone sentences (40-60 words) that AI can extract directly. These include key facts, quotable statements, and data points.
2. Clear Information Gain
Provide unique information that AI systems can't get elsewhere. Original data, expert quotes, and first-party insights drive citations.
3. Structured Data
Implement Schema.org markup so AI understands context. NewsArticle, Organization, and FAQPage schemas are essential.
4. Citation-Friendly Format
Include clear attribution, dates, and sources. AI systems prefer content that's easy to cite accurately.
Measuring GEO Success
GEO success is measured differently than SEO:
- Citation Frequency: How often AI systems cite your content
- Citation Accuracy: Whether AI correctly represents your information
- Source Attribution: Whether AI includes your URL or brand name
- Query Coverage: How many relevant queries trigger your content
Pressonify's Citation Tracker monitors these metrics across ChatGPT, Perplexity, Claude, and Gemini.