Do Press Release Services Write the Release for You?
Some do, some do not, and it is rarely stated on the pricing page. A few services draft the release with AI at no extra cost, two sell a human-written release for £200 to $300, and the large wires expect you to arrive with a finished draft. The table below shows who does what, read from each vendor's own site on 13 November 2026.
Who writes the release
| Service | Do they write it? | What it costs | Source |
|---|---|---|---|
| Pressonify | Yes, AI draft from your notes, which you approve word for word | Included: €9.95 first release, €49.95 after | Writing service |
| PressPilot | Yes, AI: "The AI writes a professional press release in seconds" | Included in plans from $29 per month | presspilot.io |
| PR Fire | Yes, by a human writer | £200 plus VAT for writing, £290 with distribution | prfire.co.uk |
| eReleases | Yes, by its editorial staff, in 3 business days | $300 on top of a distribution package | ereleases.com |
| EIN Presswire | No: "Sorry, we don't". It offers a free AI generator | Free, up to 25 drafts a day | einpresswire.com |
| PR Newswire | AI drafting tools in its Amplify platform, plus editorial review of your release | Not published | prnewswire.com |
| PRWeb | No writing service on the pages we read; proofreading on its higher tiers | Not published | prweb.com |
| ResponseSource, Presswire | No writing service listed; Presswire checks a release before sending | n/a | Pricing comparison |
Read from each vendor's own pages on 13 November 2026. Business Wire and GlobeNewswire are left out because their sites could not be read that day.
Three kinds of answer
1. You bring the draft. The large wires are distribution businesses. PR Newswire says its editorial team is "happy to assist you with reviewing and editing releases before submission", and reminds customers that "you retain responsibility for the accuracy of your release, including AI-generated content and quotes."
2. A person writes it for a fee. eReleases will "handcraft a professionally written release in 3 business days for an additional $300". PR Fire includes a consultation call before writing. This suits a company that wants a writer's judgement and can wait a few days.
3. Software drafts it and you approve it. This is the newest option and the quickest. The quality depends on what the tool does with thin notes: whether it works only from your facts or fills the gaps.
How Pressonify writes yours
- You describe the news in your own words: what happened, who is involved, any numbers and quotes you want used.
- A draft comes back in about a minute, written from those facts.
- It is checked against what you supplied. Numbers, quotations and claims that are not in your notes are flagged for you to confirm before you approve.
- You edit and approve the exact text. Nothing is published or charged until you have approved every word.
- It goes live minutes later on a permanent page under your verified company domain, with structured data and AI citation tracking.
You can read a draft before you sign up or pay: try a free draft. If you would sooner be interviewed than write notes, the Interview Release asks five questions and publishes your answers as a Q&A with the release.
Which should you choose?
- You have a writer or an agency: bring your own draft to any service. Our agency versus service cost comparison shows what each costs.
- You want a person to write it and can wait: eReleases or PR Fire.
- You want it written and live today: an AI drafting service. Check that it works from your facts and shows you what it could not verify.
Whichever you choose, what the release does after it is written matters more than who typed it. See whether press releases still earn backlinks and how the drafting works step by step.
Related Reading
- Press Release Distribution Pricing Comparison
- Best AI Press Release Generators: Which Tool for Which Job
- Why a Press Release Needs a Verified Company Domain
- AI Press Release Writing Service
Written by the Pressonify team in Dublin. We build the platform described above, publish our own citation data, and correct it in public when it turns out to be wrong.