Press Release Distribution for Small Businesses

Three ways a small business distributes a press release in 2026

Emailing journalists yourself costs nothing and works when you already know the reporter. A wire or distribution service sends your release to newsrooms and copies it onto syndication pages, and charges per release. Publishing for AI engines puts the release on a permanent, crawlable page and measures whether an assistant quotes it when a customer asks. The third route is what this page sells, and it is not a wire: if you need PR Newswire, eReleases resells it. The prices below are each service's own list price on the date shown.

The wires sell reach to newsrooms. This sells a page you own and a dated record of what AI engines said about it. To see the full-year cost of each route with the fees included, use the PR cost calculator.

What small business press release distribution includes

Every release is drafted from the facts you give, approved by you word for word, and published the same day on a permanent page under your verified company domain. The page carries NewsArticle, Organization and FAQ markup, an AI-readable copy, and a listing in the newsroom feeds that PerplexityBot, ClaudeBot and OpenAI's crawler fetch. After publishing, the release is checked on days one, two, seven, thirty, sixty and ninety, Perplexity at every check with Claude and Gemini joining the day-two and day-seven checks, and you get a dated record of each answer that cites it.

It costs €9.95 for your company's first release, €49.95 after that, or €200 for a five-pack. There is no subscription and no annual membership.

What the tracking shows

We publish our own numbers. In the thirty days to late October 2026 the newsroom pages were fetched 3,659 times by AI crawlers and viewed 412 times by people. Of the last nine releases we published, eight were cited by an AI engine within a week, most of them in the first position of the answer, and the ninth on day thirty. Almost all of those citations came from Perplexity. The reader of a press release today is a machine, and the point of a release is to be the source that machine quotes when a customer asks about you.

The full data, including the engines that do not cite us yet, is in Do press releases get media coverage?

Evidence instead of logos

The wires show outlet logos and customer counts. We show pages you can open. Every release on the platform is public, and so is its citation record. In October 2026 the Edinburgh Boiler Company's fuel-poverty release, GPSBob's EV tracker release and PlantGift's hedging release were each cited by Perplexity within a week of publishing, and Vulnverse's registration release was cited seventeen times in its first week. Each of those is a page on this site with its citations listed under it.

Two of the businesses on the platform are our own, a plant gift shop and a construction data service, and we say so wherever they appear. The rest are customers whose releases you can read in the newsroom.

Who you are dealing with

Pressonify is built and run in Dublin by Robert FitzGibbon, a Shopify specialist who started it so that small businesses could become the source AI assistants quote. The first release went live in August 2025. As of October 2026 the platform has published 86 releases from 48 companies, recorded 137 AI citations of those releases, and across the whole site takes more than twenty thousand AI crawler fetches a month.

What we promise is specific. Nothing is published or charged until you approve the exact text. Your release is live the same day you approve it. Every release is checked on three AI engines in the first week and on Perplexity for ninety days, and you get the dated record. We do not promise coverage or citations, because nobody honest can.

Releases publish under a verified company email, hosting is in the EU, handling follows GDPR, and payments go through Stripe. Support is answered by the founder: write through the contact page or to [email protected], and find us on X, LinkedIn and Instagram.

Who this is for

A shop, a service business, a consultancy or a startup with something concrete to announce: a price, a launch, a change, a number, a new location. It suits businesses whose customers ask AI assistants what to buy or who to call, because those assistants quote sources, and a clear release on a crawlable page is the easiest source to become. If you are announcing a funding round or a launch, the startup press release page covers that in detail.