Understanding FAQ Schema (FAQPage)
FAQ Schema (formally FAQPage) is a Schema.org type that tells search engines and AI systems your page contains frequently asked questions with answers.
Why FAQ Schema Matters
FAQ content with proper Schema.org markup is:
- 3-5x more likely to be cited by AI systems
- Eligible for rich results in Google (expandable Q&A in SERPs)
- Extractable by voice assistants for spoken answers
- Formatted to match how users query AI ("What is X?")
Basic Implementation
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is FAQ Schema?",
"acceptedAnswer": {
"@type": "Answer",
"text": "FAQ Schema is structured data..."
}
}]
}Best Practices
- Include 5-10 FAQs per page (sweet spot)
- Answers should be 60-100 words
- Schema must match visible page content
- Front-load direct answers
Key Takeaways
- FAQ Schema makes Q&A content machine-readable
- FAQ content is 3-5x more likely to be cited by AI
- Enables rich results in Google search
- Pairs well with voice search optimization
- Answers should be 60-100 words, front-loaded