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Citation Economy
Why 80% of AI-Adopting Companies Still Can't Get Cited by AI (And How to Fix It)
Everyone's adopting AI. Few are being cited by it. McKinsey's State of AI 2025 shows 88% of companies use AI, but only 39% see EBIT impact. The Visibility Gap between internal AI adoption and external AI citation is killing enterprise ROI. Here's the fix.
AI Strategy
McKinsey's State of AI 2025: The Marketing Visibility Gap (And How to Close It)
McKinsey reports 78% of organizations now use AI, with marketing & sales seeing the biggest adoption surge. Yet 80%+ aren't seeing enterprise-level results. The problem isn't AI adoption—it's AI visibility. Here's how to close the gap.