Schema Markup: Both Camps Are Right (Here's the Evidence)
Schema markup went from 'must-have SEO hack' to 'mostly useless correlation' to 'situationally strategic for AI feed protocols.' Here's the evidence.
The Four Layers of AI Citation: Why Schema Alone Won't Get You Cited
Everyone's adding Schema.org markup expecting AI citations. But schema is just Layer 3. Without Layers 1 and 2—Authority and Distribution—you're invisible to AI systems entirely.