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AI Strategy
AI Search Platforms in 2026: The Definitive Citation Optimization Guide
2026 marks the tipping point for AI search. ChatGPT crossed 1 billion weekly users, Perplexity hit 100M active users, and AI now drives 25% of product discovery. Here's where your press releases actually get cited—and how to optimize for each platform.
AI Strategy
McKinsey's State of AI 2025: The Marketing Visibility Gap (And How to Close It)
McKinsey reports 78% of organizations now use AI, with marketing & sales seeing the biggest adoption surge. Yet 80%+ aren't seeing enterprise-level results. The problem isn't AI adoption—it's AI visibility. Here's how to close the gap.