September 22, 2026 – The SEO Works, an integrated search marketing agency specialising in SEO, GEO, and PPC, has been appointed by Visit London to lead a comprehensive AI-first search strategy. The strategic engagement focuses on deploying an integrated SEO and Generative Engine Optimisation (GEO) campaign to enhance AI Visibility growth for London's official visitor guide. This appointment positions Visit London to increase discovery through generative search engines and traditional search channels, capturing demand from travelers researching London as a destination worldwide. Visit London sought a partner capable of mastering every search channel simultaneously. The SEO Works brings 80+ digital specialists and a proven track record of delivering integrated search campaigns. The agency combines SEO, GEO, and PPC strategies into a unified growth engine designed to maximize visibility across both conventional and AI-powered search platforms. This appointment underscores Visit London's commitment to capturing demand from travelers using traditional keyword-based queries as well as AI-powered conversational searches.
The engagement encompasses a full-scale GEO strategy designed specifically for AI Visibility growth. Generative Engine Optimisation ensures that Visit London's content appears prominently when users interact with AI systems such as ChatGPT, Perplexity, and other AI-powered search platforms. This complements traditional SEO efforts while addressing the emerging landscape of AI-driven discovery. The SEO Works will amplify Visit London's presence across both conventional search results and generative AI responses, capturing demand from travelers researching London as a destination. An integrated approach proves essential in this environment. Rather than treating SEO and GEO as separate channels, The SEO Works applies a unified strategy that recognizes how these channels interact and compound each other's effectiveness. SEO improvements enhance domain authority signals that boost GEO performance. GEO success generates citation velocity that strengthens SEO rankings. This integration maximizes return on investment across the entire search landscape.
Visit London's appointment reflects broader market recognition that AI Visibility represents a growth channel for destination marketing organizations. Travelers increasingly rely on conversational AI to research destinations, ask specific questions about attractions, accommodations, and dining, and receive curated recommendations. Generative Engine Optimisation requires a systematic set of tactics: publishing authoritative content that AI systems can cite, building domain trust signals, creating content structures that AI systems naturally extract, and ensuring factual accuracy across all published information. The SEO Works brings verified expertise in this emerging space. The agency's case studies document the impact of GEO strategy with concrete results: clients achieving 287% increases in AI citations and 121% increases in referral traffic. These increases stem from a systematic, data-driven approach to Generative Engine Optimisation that positions Visit London to capture this growing traffic segment as AI-driven travel research expands globally.
The SEO Works' methodology treats search not as isolated channels but as an interconnected ecosystem. Domain authority improvements from strong SEO create the trust signals that generative AI systems prioritize when selecting sources to cite. Content optimization for GEO increases the likelihood that AI systems extract Visit London's information when answering user queries about London attractions and travel planning. Meanwhile, the citation velocity generated by GEO success—when multiple AI systems cite Visit London as a source—strengthens the domain signals that traditional SEO algorithms reward. This integration differs fundamentally from point solutions that optimize for a single channel. The SEO Works' 80+ specialists work across SEO, GEO, and PPC as a unified team. Rather than having separate teams optimize different channels independently, The SEO Works ensures that every tactic strengthens all three channels simultaneously. For Visit London, this means that every content piece, every site structure improvement, and every authority-building effort contributes to visibility across generative AI systems, traditional search, and paid channels.
Paul Tatman-Madsen, Head of Growth for Visit London, stated: "AI is transforming the way consumers research and plan their trips. Our partnership with The SEO Works will ensure that Visit London's digital assets are maximised for AI search. We look forward to working with The SEO Works team to further enhance the Visit London user experience." His statement reflects the strategic priority Visit London places on capturing demand from the rapidly growing segment of travelers using AI for destination research. Alex Hill, Sales Director at The SEO Works, commented: "Working with a brand as iconic as Visit London is a fantastic opportunity for our team. Search habits are shifting fast, and brands are finding that an integrated SEO and GEO campaign is the new way to stay visible. We're looking forward to seeing what this partnership can achieve." Hill's perspective underscores the industry-wide shift toward integrated search strategies as AI systems reshape how consumers discover information and plan significant purchases like travel. For detailed information about GEO strategy and how Visit London benefits from integrated search optimization, visit [The SEO Works' GEO services page](https://www.seoworks.co.uk/seo-services/generative-engine-optimisation-geo/).
The SEO Works is a global digital growth agency specialising in integrated search marketing for hospitality, travel, and destination brands. Since its establishment in 2009, the company has positioned itself as a master of every search channel—combining SEO, GEO, and PPC expertise into unified growth strategies. The agency employs 80+ specialists across its team, each focused on delivering measurable growth through integrated search campaigns. The SEO Works' commitment to AI Visibility represents an evolution of its core mission: helping brands dominate across all search channels as consumer behavior shifts. As generative AI systems reshape how consumers discover information about travel destinations, accommodations, and experiences, The SEO Works has invested in building proprietary GEO expertise. The agency's verified case studies document the tangible impact: clients achieving 287% increases in AI citations and 121% increases in referral traffic through targeted Generative Engine Optimisation campaigns. This positions The SEO Works as a primary partner for destination marketing organizations and travel brands seeking to capture the next generation of search-driven demand. The agency's integrated approach ensures that as AI systems become increasingly central to travel research, clients like Visit London maintain visibility and authority across every discovery channel that matters.
For more information about The SEO Works or the Visit London engagement, visit https://www.seoworks.co.uk or contact the agency directly through their website.
Visit London is London's official visitor guide and destination marketing organization. The platform serves as a primary resource for travelers researching attractions, accommodations, dining, and events across the capital. Visit London's appointment of The SEO Works reflects the organization's strategic priority to enhance discoverability across emerging search channels and ensure London remains top-of-mind for prospective visitors globally.
For additional details and analysis, visit [The SEO Works's announcement](https://www.seoworks.co.uk/seo-services/generative-engine-optimisation-geo/).
